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Creating the East Village: Beatniks and Hippies Transform the Lower East Side

Before 1955 nobody used the phrase “East Village” to describe the historic northern portion of the Lower East Side, the New York tenement district with a rich German and Eastern European heritage.

But when the Third Avenue El was torn down that year, those who were attracted to the culture of Greenwich Village — with its coffeehouses, poets and jazz music — began flocking to the east side, attracted to low rents.

Soon the newly named East Village culturally became an extension of Greenwich Village with new bookstores, cafes, experimental theaters and nightclubs. By the mid-1960s the hepcats were replaced by hippies, flamboyant and politically active, influenced by the events of the 1960s and a slightly different buffet of drugs.

At the same time, the neighborhood’s Ukrainian population grew as well after the United States provided visas to thousands of refugees from Europe displaced by World War II. By the 1960s Puerto Ricans also lived in the eastern end of the district, sometimes called Alphabet City (and eventually Loisaida).

In this first of a two-part series on the history of the East Village, Greg is joined Jason Birchard from Veselka Restaurant, who shares his family’s story, and by theater historian David Loewy to discuss the influence of Joe Papp and The Public Theater, a stage whose first production would capture the very counter-culture dominating the streets around it.


From the Buffalo News, August 18, 1967 — Summer Hippies Swell Population of East Village

Thelonious Monk at the Five Spot
Publicity still from Hair at the Public Theater, courtesy New York Public Library
New York Public Library

Vestiges of the East Village before it was actully “the East Village”


Check out these episodes from our back catalog for more information about the history of the East Village


Watch the full video of “1967 NYC BLACKS & PUERTO RICANS VS. HIPPIES” here. Also see some performances from the original cast of Hair here.

5 replies on “Creating the East Village: Beatniks and Hippies Transform the Lower East Side”

Modern day English language needs to suffer and let go of the word gentrification and acknowledge the word renovation of buildings, dwellings and public housing.

Need help in locating the exact street address of the Milk Bar Luncheonette on 1st Avenue between East 7th and St. Mark’s Place in 1949.
I’m attempting to assist an acquaintance of mine who lives in Seattle. His parents worked and perhaps owned that luncheonette.

He is in possession of a telegram sent to his parents congratulating them on their one year wedding anniversary.

His mother was Ukrainian, maiden name Kozak. Father was an Italian American.
They had been married in 1948 at the Cathedral on East 2nd.

The address of the telegram only states, The Milk Bar Luncheonette 1st Avenue between East 7th and East 8th.

Any advice would be greatly appreciated. Thank you.

Do you know that the poet W.H. Auden & his partner, Chester Kallman, lived at 77 St. Mark’s Place from 1953-1972? Auden used to walk around the neighborhood in his slippers, I was told. I lived on East 11th Street in the 70s & 80s and heard about it then.

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