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Staten Island History

Forgotten paradise: Welcome to South Beach, Staten Island

South Beach, Staten Island, 1973, photographed by Arthur Tress

As a resort and amusement mecca, the time of Staten Island’s South Beach has come and gone.  The waterfront community south of the Verrazano-Narrows Bridge still has a classic old boardwalk, built in 1935 as New Deal project and appropriately called the Franklin Delano Roosevelt Boardwalk.  And there are still recreational facilities for baseball and hockey found just off its old boards.

But priorities have changed here. Similar to the fate of Rockaway Beach, most of the amusements were gone by the 1970s,  Several sections of neighborhoods along the shore were gravely damaged in 2012 by Hurricane Sandy.

Its doubtful this area will ever return to its glory days of the early 20th century when Happyland Amusement Park brought a bit of Coney Island magic to the shore.  Further inland, real estate developers were changing the landscape with planned communities that eventually appealed to New Yorkers of Italian, Irish and Hispanic descent.

Here’s some views of South Beach and adjacent Midland Beach from early in the century and then some drastically different views from the 1970s. Photos are courtesy the Library of Congress and the New York Public Library:

From a 1908 advertisement: “A delightful ferry sail down the bay and trolley ride through Staten Island’s verdant hills will bring you to HAPPYLAND, on South Beach, looking out toward the ocean.  The new combination ticket feature provides, for a quarter, admission to the park, vaudeville, dancing pavilions, Bill’s Ladder, Paris by Night, Foolish House, Georgia Minstrels, Dib Dab Slide, Electric Slide, Hippodrome, Circle Swing, Fat Saidy and the Human Roulette Wheel.”

Brooklyn Daily Eagle ad from 1913 (courtesy the blog wagnerowitz)

Below the beaches in 1973, photographed by Arthur Tress

Staten Island already had a gigantic Ferris wheel — in 1893!

In the spirit of P.T. Barnum, Mayor Michael Bloomberg yesterday announced plans to build the world’s largest Ferris wheel next to the ferry terminal on Staten Island. The amusement, called the New York Wheel, will stand 84 feet higher than a similar Ferris wheel in Singapore and also nods towards the London Eye, a ride built in 1999 that quickly became a centerpiece of British tourism.

Obviously geared towards boosting tourism to Staten Island, the plan offers something for the residents of the borough in the form of a “retail outlet complex.” With the ballpark home of the Staten Island Yankees and the recently redesigned ferry terminal, the new projects will radically alter the face of the St. George neighborhood.

(At right: A rendering of the new wheel, courtesy ABC.)

But the idea of a Ferris wheel drawing tourists to Staten Island isn’t a new one. The very first Ferris wheel in the borough was constructed back in 1893, on the opposite shore in the old Midland Beach resort area.

Midland Beach and adjacent South Beach were Staten Island’s answer to Coney Island and Rockaway Beach, back in the era before any of those amusement centers were officially a part of New York. The Staten Island resort area got its wheel the same year that George Washington Gale Ferris Jr. installed his most notable wheel — and thus giving the amusement its name — at the World’s Columbian Exposition in Chicago.

Staten Island’s ride — called an ‘observation roundabout’ — was built by Ferris’ rival William Somers after he was rejected a spot at the Chicago fair. It was probably similar to Somers over roundabouts built on Asbury Park and Rockaway Beach, of wooden construction, about 50 feet in diameter with approximately 16 passenger chambers. [Check out Norman Anderson’s history of Ferris wheels for more information.)

Thanks to Ferris and the fame of the Chicago World’s Fair, nobody was calling them roundabouts by the start of the 20th century. The Ferris wheel hovered over Midland’s rows of bathing pavilions and beer gardens along the boardwalk and was joined by the Happyland amusement park in 1906.

The New York Tribune sang praises of the amusement in 1904: “If they [the young of all ages] desire pleasure with an element of excitement, [they] may venture a ride in the great Ferris wheel, from the summit of whose broad circle they may enjoy an excelled view out over the broad bay to the open sea.”

The St. George Ferris Wheel is slated for completion in 2015. As for the old Midland Beach wheel, it appears to have been destroyed — along with a great many other amusements — in a devastating fire in 1924.

And by the way, Ferris’ original wheel, the one that was at the Chicago World’s Fair? There were actually plans to bring the wheel to Manhattan in 1894 and set it up — on Broadway! Sadly, these plans fell through.

Pictures courtesy NYPL